Examination Body: ICM.

Duration : 6 Months (2 terms)

Entry Requirements : KCSE D (PLS) & above

Mode of study : Open and Distance learning.

COURSE STRUCTURE – SINGLE UNIT STRUCTURE

TERM ONE

  • 1M anagement and Organisation of PR
  • Role of Public Relations Practitioners
  • Media Contet of Contemporary PR and ournalism
  • PR and Democracy
  • Corporate Social Responsibility
  • International PR
  • PR as Planned Communications
  • PR Research and Evaluation
  • Audiences and Corporate Image
  • Ethics and Professionalism in PR

TERM TWO

  • Media Relations
  • Internal Communications
  • Issues and Crisis Management
  • Managing Community Involvement Programmes and Consumer PR
  • Business-to-Business and Financial PR
  • Integrated Marketing Communications and Sponsorship
  • Corporate Communications and Public Sector Communications
  • Campaigning Organisations and Pressure roups
  • Arts, Leisure, Entertainment and Celebrity PR
  • Future of Public Relations

FEES STRUCTURE

FEE TERM 1 TERM 2
Registration 1,000
Student ID 400
Tuition Fee 7,000 7,000
Internal Examination 500 500
External Examination 26 Pounds 26 Pounds

 

TUITION INSTALLMENT PLAN

First Installment: 4,200 KES
Second Installment: 2,800 KES

ICM External Examination FEE

Registration fee: 25 pounds per year
Fee per paper: 26 pounds

BANK PAYMENT DETAILS

EQUITY BANK: A/c No. 0870295346647
FAMILY BANK: A/c No. 014000021981
MPESA PAY BILL No. : 800300, ACC No. – Admission Number

BANK PAYMENT DETAILS – pound Account

EQUITY BANK: A/c No. 0870260668087
FAMILY BANK: A/c No. 014000036686

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